easyGroup, the creator and owner of the easy family of brands (www.easy.com ) has today announced another important extension of the brand into household cleaning products.
By joining forces with David Pearce and Darren Mosley of www.easy-cleaning.co.uk, Sir Stelios Haji-Ioannou’s well known orange easy logo will be applied on millions and millions of products now sold at supermarkets and convenience shops up and down the UK, typically at significantly lower prices than the high cost brands.
Sir Stelios said: “I welcome this great new addition to our easy family of brands. It is significant that during these troubled times when hygiene and cleanliness are at the front of all our minds that we should now be introducing our famous brand into an important business sector. “The easy brand has always been about taking on the big guys. Now consumers will now have that extra choice when it comes to buying a major cleaning branded product. So watch out Unilever, P&G and Reckitt – make some shelf space for easyCleaning! Sir Stelios continued: My research shows we are undercutting the major players by a large margin offering a solution to families up and down the country who are suffering because of the pandemic
Darren Mosley, easyCleaning CEO said: “Joining forces with Sir Stelios and the wider easyGroup family is an exciting development for the company. We look forward to maximising the opportunity to build on easy brand’s reputation for delivering exceptional customer value as we work to expand our range and reach in this important sector of the market.” Notes for editors: easyCleaning - Based in Thetford, Norfolk for over 150 years, Jeyes (now Easy Cleaning Solutions) has led the development of effective, affordable cleaning solutions in the UK. For nearly 50 years the company has operated from one of the largest integrated cleaning products factories in Europe, producing supermarket own brands, those of other brand owners and grocery own label, each supported by a significant research & development resource.
The full story can be downloaded here: Stelios welcomes easyCleaning to the easy family of brands!